Alibaba

Alibaba

Client
Alibaba
Typology
Office
Location
Milan, Italy
Year
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Alibaba.com, la piattaforma di commercio online tra le più grandi al mondo, nasce con l’obiettivo di connettere produttori cinesi con distributori e acquirenti di tutto il mondo, abbattendo le barriere geografiche.

Alibaba è l’emblema dell’esploratore contemporaneo che va alla ricerca di nuovi mercati. Con la sua piattaforma digitale è in grado di creare rapporti di compravendita, supportando ogni giorno persone in ogni angolo del mondo, lanciandoli nel mercato online.

Per interpretare il suo spirito sconfinato, i nuovi uffici di Milano, progettati daIl Prisma, sono stati ideati riproducendo delle iconiche rampe di lancio, definiti launchpad, ovvero corridoi che si trasformano in portali collegati all’Aliworld, generando un’esperienza immersiva. I launchpad connettono diverse aree di decollo all’interno degli uffici, a partire dall’arrival experience in cui si svelano i valori del brand, che si materializzano sotto forma di Tao Dolls, piccoli avatar che rappresentano, ciascuno un valore aziendale. Questi personaggi sono l’unione simbolica della cultura orientale con l’innovazione e la globalizzazione sostenuti negli anni da Alibaba.  

Dal mago al pioniere, dall’innovatore all’esploratore, le Tao Dolls sono tutte facce di un’unica, consolidata e vincente filosofia aziendale fondata da Jack Ma, che tra i personaggi riprodotti, viene rappresentato come il visionario.

Tutte queste “anime” si esprimono all’interno degli spazi progettati per Alibaba in cui aree di open space si alternano a informal meeting room, sempre unite da launchpad.

Può sembrare paradossale tradurre in spazio fisico un brand nato nello spazio digitale, ma è uno dei nuovi trend in crescita e per conoscerne il risultato basta visitare i nuovi uffici di Alibaba Milano, per realizzare, chele due realtà non sono poi così distinte fra loro.

(en)Alibaba.com is one of the biggest online platform in the world, and was born to connect Chinese producers with suppliers and buyers all around the world, overcoming geographical barriers.

Alibaba is the symbol of the contemporary explorer, who seeks out new markets. Thought its digital platform it is able to build buying and selling transactions, supporting people all over the globe everyday and helping them to navigate the online market.

Interpreting its boundless spirit, the new Milan offices, designed by Il Prisma, has been conceived by creating iconic launchpads connect to the Aliworld, generating an immersive experience where the brand values are disclosed in the form of TaoDolls; small avatars that represent each one a company value. These characters are the symbolic union between the oriental culture, innovation and globalization practiced by Alibaba for years.

From the wizard to the pioneer, from innovator to the explorer, Tao Dolls are all sides of the unique, consolidated and successful company philosophy established by Jack Ma, who has been represented as the visionary.

All these“souls” are expressed inside the spaces designed for Alibaba Milan where open space are alternated with informal meeting rooms linked by launchpads.

Translating a physical space of a brand based on the digital space could be paradoxical, but it’s a new increasing trend. To know its result it would be enough to visit Alibaba new Milan offices, to realize that these two realities actually are not so distinct each other.

Related

Alibaba

Client
Alibaba
Typology
Office
Location
Milan, Italy
Year

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

This is some text inside of a div block.
This is some text inside of a div block.
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