Mediobanca

Mediobanca

Client
Mediobanca
Typology
Office
Location
London, UK
Year
discover more

Come possono convivere insieme tradizione e innovazione?
Lo racconta la storia di Mediobanca nata dal bisogno finanziario di ricostruire l’industria italiana, alla fine degli anni ’40, e cresciuta in modo esponenziale, costruendo negli anni numerose sedi nel mondo.
Quella londinese ha scelto di rinnovarsi, rappresentando il cambiamento della Banca e il futuro.

L’ideazione dei nuovi uffici ospitati al 4° piano del prestigioso building di Buckingham Gate, è il risultato di una minuziosa ricerca di materiali, dettagli e soluzioni progettuali, quasi spasmodica, che riuscisse ad identificare il prestigio che Mediobanca rappresenta in un contesto internazionale, in cui la creazione di prodotti bancari taylor made, cuciti addosso alle esigenze di ogni cliente, doveva essere tradotta in spazio fisico.
Così il modello di servizio bancario diventa un importante insight identificato da Il Prisma durante la fase di ideazione dei nuovi uffici, insieme ai valori legati alla tradizione e all’italianità che, nel contesto british, la banca evoca.
Zone più flessibili, help desk, aree break e lounge room si trasformano in spazi per ospitare le esigenze di tutti. Trasparenza e sobrietà si diffondono armonicamente in tutti gli spazi equamente condivisi dai top manager insieme ai dipendenti.
Diverse chiavi di lettura dello spazio si sovrappongono, così come i punti di vista di chi fruisce gli uffici, per valorizzare l’appartenenza ad ‘una parte del tutto’.

Da tutto questo nasce la metafora progettuale “A part for the Whole” scelta per esprimere il mondo di Mediobanca volto a trasmettere apertura e accessibilità. Lo spazio si identifica come un corpo unico che si muove su un doppio livello di lettura in cui tradizione e innovazione si fondono. E in questo gioco di unioni i materiali giocano un ruolo fondamentale, evocando metaforicamente la trama dei rapporti che s’intrecciano, creando opportunità ed esperienze, continuando a raccontare la storia di Mediobanca.

(en)Is it possible to conjugate tradition and innovation?
The history of Mediobanca is the living proof of that: a bank born at the end of the 1940s to help the reconstruction of the Italian industry after WWII and that now has grown spectacularly, opening new branches all over the world.
The London branch decided to renew itself, to embody the changing of both the bank itself and the future.

The new office located on the 4th floor of a prestigious building on Buckingham Gate is the result in a long search for materials, details and solutions that could represent the importance of Mediobanca in the world.
The creation of tailor-made banking services , specifically designed for the need of each client, was reflected in a physical space by the design and architecture firm Il Prisma UK, the English branch of Il Prisma Group.

The banking service model was immediately identified by Il Prisma from the early stages as a pillar of this project, along with the Italian tradition and values that this bank preserves even in its new British home.
The metaphor “A Part for the Whole” was born: Mediobanca embodies and promotes the Italian culture as the source and identity of the bank itself in the English market.
The space can be perceived in a different way accordingly to the point of view of the observer, in a constant dialogue between different types of areas: a help desk, a break zone and a lounge room, all easily convertible to meet the requirements of everybody.
Transparency and sobriety are spread harmoniously all over the working area, equally hosting top managers and employees.

Now, Mediobanca office conveys a sense of openness and accessibility, as a whole new body in which tradition and innovation are finally merged. In this delicate balance between past and future, the materials play an essential role, evoking many of the intertwined relationships and opportunities that constitute the story and the future of Mediobanca.

Related

Mediobanca

Client
Mediobanca
Typology
Office
Location
London, UK
Year

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

discover more
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.

Heading

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.