Il Prisma Destination BU oversaw the brand strategy and positioning for Sulià House Porto Rotondo, Curio Collection by Hilton. Surrounded by rocks and immersed in the green of the Macchia Mediterranea, the hotel offers a hilltop panorama of the Costa Smeralda, away from the busy lifestyle of Porto Rotondo. Taking inspiration from the shaping power of nature, Sardinian culture and traditions, calm and peaceful environment, the design team developed the concept of “The Tribe of Light”, which is organized around three brand pillars: the shaping nature, the glocal Sardinian touch, and enjoyment of serenity. The result is a boutique hotel that has a sense of the house of the tribe, where signature rituals blend with a smart Sardinian lifestyle making the stay in this place a unique and memorable experience.
Sulià House:what’s in the name?
Sulià in Sardinian stands for “sunny”, while House adds a contemporary and glamorous vibe to the hotel. It is the house of the tribe, the keeper of the stories and rituals revolving around the golden light of the sun.