Il momento storico Covid-19 ha avuto risvolti particolarmente difficili nel mondo hospitality. Il decreto sicurezza del 9 marzo ha stabilito le misure di contenimento del virus, tra queste, la chiusura globale delle frontiere, il distanziamento sociale e la chiusura temporanea delle strutture ricettive con conseguenti cancellazioni di viaggi, prenotazioni di stanze ed eventi leisure e business.
Questo periodo di difficoltà del settore turistico-ricettivo può essere analizzato secondo temi costruttivi indispensabili per la ripresa e la ripartenza.
A seguire tratteremo quindi, i concetti di: resilienza, benessere, empatia e sogno.
In questi mesi, diversi brand hanno adottato nuove strategie comunicative atte a sostenere la comunità nel momento di difficoltà...
(en)
The historic moment of Covid-19 has had particularly tough implications on the world of hospitality. Global lockdown of borders, social distancing and temporary lockdown of accommodation facilities with consequent cancellation of travel, room reservations, and leisure and business events were among the virus containment measures established by the Italian Government’s decree of March 9, 2020.
This period of difficulty faced by the tourism and accommodation sector can be analyzed according to constructive themes that are indispensable for the recovery and restart.
The following concepts we will deal with are: resilience, well-being, empathy and dream.
In these months different brands have adopted new communication strategies designed to support the community in times of difficulty...
Il Prisma Milano S.p.A
Registered office: Via Olmetto, 9
20123 Milan – Italy
T _ +39 02 917595.11
Fax _ +39 02 72022952
VAT _ 06616580962
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