Serendipity

Is it possible to design spontaneity?

Today, the office – the so-called workplace – is increasingly becoming a relational platform and social destination, where connections are formed and a sense of belonging around a shared corporate culture is created and reinforced.

Following the widespread adoption of remote working, which has seen people begin to work from so-called “third places” (cafés, parks, co-working spaces, etc.), individuals have developed their own ways of working and learning. As a result, the work-learning experience has become increasingly diverse and complex to manage.

The office, therefore, can no longer be just a mere place of work: it must become a meeting point for people, communities, and brands – seamlessly integrated into this constellation of “third places” scattered throughout the city.  

In this new scenario, the workspace can reinvent itself as an attractive space – one that enhances and capitalizes on what other environments cannot offer: authentic relationships, spontaneous exchange, a sense of belonging, and stimuli for lifelong learning.

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