Bain & Company

Bain & Company

Client
Bain & Company
Typology
Office
Location
Milan, Italy
Year
2020

Challenge

Qual è l’ufficio ideale per chi, come il dipendente Bain & Company, spesso lavora fuori sede?

Nel nuovo quartier generale di Bain & Company in Cordusio 2.0, location d’eccezione a Milano, la nostra sfida è stata progettare uno spazio lavorativo incentrato sulle esigenze di lavoro flessibile, di identità e di benessere dei Bainees.

Strategy & approach

Il concept sviluppato racconta come lo spazio sia una leva strategica importante per Bain & Company. Proprio perché i Bainees sono spesso fuori sede, il workspace diventa uno strumento per forgiare la cultura aziendale e rafforzare l’ingaggio delle persone.

Tre gli elementi chiave che ispirano il concept progettuale: l’hub che racchiude lo spirito innovativo della società leader nella consulenza strategica, l’habitat come il luogo di crescita e benessere, e l’italianità che risalta e rafforza il legame con il territorio. Nasce così BainHubITA, a place to thrive.

Final experience

Nella cornice di un imponente edificio d’epoca che si affaccia sulla Piazza Cordusio, uno spazio rappresentativo e identitario che ha tutti i numeri per prosperare. Un luogo efficiente ed eccellente in cui le persone possono accedere alle risorse e uscirne accresciute.

(en)

Challenge

What is a perfect office for those who, like the employees of Bain & Company, oftentimes work out of office?

In the new headquarters of Bain & Company in Cordusio 2.0, an exceptional location in Milan, our challenge was to design a workspace focused on the Bainees’ needs for flexible work, identity and wellness.

Strategy & approach

The developed concept narrates the way in which the space becomes an important strategic leverage for Bain & Company. Because of the fact that the Bainees are often out of office, the workspace turns into a tool to forge the corporate culture and strengthen the employee engagement.

The design concept is inspired by three key elements: the hub, which encloses the innovative spirit of the company leader in strategic consultancy, the habitat as a place of growth and wellbeing, and the Italian spirit, which highlights and strengthens the link to territory. This is how BainHUBITA, a Place to Thrive is born.

Final experience

Located in a majestic historical building that faces the Cordusio Square, this representational space of identity is provided with everything one needs to thrive. An efficient and excellent workplace in which people can access the resources and leave this place enriched.

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Un ufficio che parla di Bain & Company

Il progetto si fonda su quattro driver: Work Perfectly, ovvero immaginare delle aree di lavoro con diverse declinazioni per accogliere svariate attività, con molta attenzione all’ergonomia e alla flessibilità degli spazi; Build Relationship and Celebrate Culture, ovvero creare all’interno dello spazio dei luoghi che celebrino il DNA dell’azienda, la sua mission di essere il “True North” per i propri clienti, e che simbolicamente occupano il Nord geografico dell’edificio; Wellbeing – il benessere che permea tutto l’edificio e consiste nell’attenzione alla qualità del cibo e a una serie di servizi per la persona diffusi in tutto il building, dai locker per le consegne disponibili 24/7 sul piano terra a quelli per oggetti personali disponibili su tutti i piani; e infine Being Italian – una serie di materiali, colori e suggestioni ispirati alla città di Milano che si ripetono all’interno del building per enfatizzare la natura italiana – e milanese – dello spazio.

Evolvere e ricaricarsi, spazio dopo spazio, per prosperare

Il concept dell’habitat come luogo di crescita e rigenerazione prosegue anche nella struttura degli spazi. La Welcome Area presente su ogni piano offre un momento di accoglienza per iniziare la giornata con il piede giusto e per condurre poi nei workspaces pensati per supportare ogni tipo di attività lavorativa. I tre corner True North, dal quarto al sesto piano, sono i luoghi dove si celebrano i valori aziendali – attraverso l’accesso alle risorse del sapere aziendale, il confronto e la co-creazione, e la connessione con il network esterno. Mentre il Work Cafè, al quinto piano, assume un ruolo di incontro, condivisione e relax – per tutti i Bainees.

(en)

An office that speaks of Bain & Company

The project is based on four drivers: Work Perfectly – imagining work areas inflected in different ways to host a variety of activities, while maintaining a great care for ergonomics and space flexibility; Build Relationship and Celebrate Culture – creating within the space places that would celebrate the corporate DNA, which lies in the Bain & Company’s mission to be the “True North” for its clients; these places, moreover, are symbolically situated in the geographic north of the building; Wellbeing – the welfare permeates the entire building and consists of attention to food quality and a series of services for a person diffused throughout building, such as delivery lockers available 24/7 on the ground floor or personal lockers available on each floor; finally, Being Italian – a series of materials, colors and suggestions inspired by the city of Milan that repeat themselves inside the building to emphasize the Italian – and Milanese – nature of the space.

Space after space, evolve and recharge yourself in order to thrive

The concept of habitat as a place of growth and regeneration continues also within the structure of spaces. The Welcome Area situated on every floor offers a moment of hospitality in order to start the day on a right foot and conducts towards the workspaces designed in a way to support any type of work activities. The three corners of True North, from the fourth to the sixth floor, are places for celebrating the corporate values: through the access to the resources of the corporate knowledge, through the confrontation and co-creation, and finally through the connection to the external network. Whereas the Work Cafè, on the fifth floor, becomes a place of encounter, sharing and relax – for each and every Bainee.

Creare all’interno dello spazio dei luoghi dove si celebra il DNA dell’azienda, la sua mission di essere il “True North” per i propri clienti, e che simbolicamente occupano il Nord geografico dell’edificio. (en) Creating within the space places for celebrating the corporate DNA, which lies in the Company’s mission to be the “True North” for its clients; those places are symbolically situated in the geographic north of the building.

Related

Bain & Company

Client
Bain & Company
Typology
Office
Location
Milan, Italy
Year
2020

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.