BNL

BNL

Client
BNL
Typology
Financial
Location
Italy
Year

Challenge

Creare un nuovo codice retail per BNL caratterizzato da contenuti e servizi innovativi. Enfatizzare la relazione con il cliente attraverso la filiale con molteplici livelli di supporto.

Strategy & Approach

Tradizione e modernità sono armonizzati nello stesso spazio.Il concept design della connessione è stato trasferito in un nuovo environmental branding nato da un elemento del brand di BNL: la rondine del logo, che esprime movimento, evoluzione e connessione, tradotto in uno spazio modulare.

Final experience

Il nuovo modello di servizio bancario è stato introdotto per rafforzare soluzioni innovative e digitale del format di filiale. Focalizzarsi sulla qualità della relazione con i clienti attraverso aree e servizi di welcome, informazione, supporto, assistenza e consulenza.

(en)

Challenge

Creating a new retail code for BNL characterized by innovative contents and services. Emphasizing the customer relationship through the branch with different level of customer supports.

Strategy & Approach

Tradition and modernity are harmonized into the same environment. The concept idea of connection has been translated into the new environmental branding from an element of the BNL brand, a swallow bird logo which expresses movement, evolution and connection which are translated into the modular furniture system.

Final experience

New banking service model was introduced empowering the new branch format innovation and digital solutions, and placing great attention on the quality of the relationship with the clients through: welcoming, informative, support, assistance, advisory.

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BNL Flagship store - Milan

È stato progettato un nuovo modello operativo supportato da tecnologie che permettono maggiore flessibilità all’interno della filiale.

Tra i vari servizi, lo spazio dedicato all’educational offre ai clienti un servizio di formazione, invece, innovativi ATM supportano i clienti con un servizio di assistenza telefonica. Una Hi-Room permette di accedere a consulenze da remoto con specialisti sui prodotti bancari.

Il codice retail è stato enfatizzato in tutto lo spazio, dalle vetrine agli espositori, valorizzando le vendite cross e la promozione di prodotti. Le aree dedicate alla consulenza sono state brandizzate con la grafica iconica di BNL e con l’utilizzo di vetri polarizzati offrendo un alto livello di privacy.

(en)

A new operational model has been designed, supported by new technological features that allow greater flexibility in the mobility within the branch. Staff can freely move in the open space and waiting area offering consultation and support to clients.

The educational corner offers clients training and education while in the operation area supported by the self-cashing machine clients can be assisted by a teller.  Remote advisory with a product specialist can be accessed inside the Hi-room together with an advisor in branch offering smarter convenience.

Retail codes have been emphasized in the window, showcasing banking products with physical display enhancing cross selling and product promotions.

Consultation rooms have been decorated with iconic graphic of the new environmental branding while specialized consultation room have been placed with a polarized glass system offering high level of privacy.  

BNL Flagship store - Rome
BNL Flagship store - Rome
BNL Flagship store - Florence
Logo Evolution

Related

BNL

Client
BNL
Typology
Financial
Location
Italy
Year

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Heading

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.