Food & More Restaurant

Food & More Restaurant

Client
IHG Hotel
Typology
Food & Beverage
Location
Paris, France
Year
2018

Challenge

Trasformare l’esistente ristorante dell’hotel Holiday Inn Paris - Marne La Vallée in un nuovo spazio dining in linea con i valori portanti del Gruppo Inter Continental Holtels, per offrire un’alternativa accogliente e accattivante – un rinnovato punto di riferimento per l’intero territorio.

Strategy & Approach

Partire da un’analisi dei bisogni e dei flussi interni e in relazione al contesto esterno, ci ha permesso di progettare un intervento di branding in grado di creare un’immagine coordinata efficace e funzionale. Food & More infatti nasce dall’idea di offrire sì cibo sano, buono e di qualità, ma anche di essere un luogo dove poter rifugiarsi e rigenerarsi.

Final experience

Il risultato è uno spazio ristorante che restituisce ai suoi ospiti il senso di benessere e serenità. Un luogo dove riscoprire la tradizione e la genuinità della cucina francese. Il tutto con vista lago e con massima flessibilità di utilizzo degli ambienti: dalle colazioni per i clienti dell’hotel ai pranzi, cene e buffet aperti anche agli ospiti esterni.

(en)

Challenge

Transforming the existent restaurant of the Holiday Inn Paris - Marne La Vallée hotel into a new dining space, in line with the pillar values of the Group Inter Continental Hotels, in order to offer a cozy and appealing alternative – a renewed landmark for the entire territory.

Strategy & Approach

Starting from the analysis of needs and flows, both internal and in relation with external context, gave us the possibility to plan a branding intervention capable of creating an effective and functional corporate image. Indeed, Food & More originates from the idea to offer healthy, tasty and quality food, as well as become a place of retreat and regeneration.

Final experience

The result is a restaurant space that restores its guests’ sense of wellness and serenity. A place where one can rediscover the tradition and authenticity of the French cuisine. All of it with lake view, and with a maximum flexibility in use of space – from breakfasts served to the hotel clients, to dinners, suppers and buffet open also for external guests.

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Your Fresh Alternative

L'idea alla base di questo progetto è stata di creare un luogo-isola, diverso dal contesto che lo circonda e per questo luogo di relax e benessere, oltre che ristorante. Una progettazione pensata per favorire la flessibilità dello spazio, collegato all'hotel ma che al tempo stesso può lavorare in autonomia aprendosi verso l'esterno.

Un’attenta e curata immagine coordinata investe ogni minimo dettaglio, dai grembiuli alle shopping bag e ai cartellini porta nome, mentre i colori degli interni si ispirano al brio della natura in fiore – e alla vicinanza del lago – per creare un ambiente accogliente, giovane e giocoso. Un’isola felice del buon cibo e del benessere.

(en)

Your Fresh Alternative

The idea at the base of this project was to create an island-like place, different from the surrounding context and therefore a place of relax and wellness, not merely a restaurant. Since one of the planning objectives was to obtain the space flexibility, the resulting venue is connected to the hotel but at the same time can work in autonomy opening itself towards outdoors.

An attentive and curated corporate image permeates every single detail, from aprons to shopping bags and name holders, while the colors of the interiors are inspired by the liveliness of nature in full bloom, as well as the vicinity of the lake, to create a cozy, young and playful environment. A happy island of wellness and good food.

Related

Food & More Restaurant

Client
IHG Hotel
Typology
Food & Beverage
Location
Paris, France
Year
2018

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Heading

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.