Bacardi

Bacardi

Client
Bacardi
Typology
Office
Experience Center
Location
Milan, Italy
Year
2019

Challenge

Cos'è Bacardi nella vita delle persone? Ma soprattutto esiste un modo per raggiungere, con la stessa forza identitaria, anche i suoi dipendenti?
La nostra sfida è stata risolvere il quesito, progettando uno spazio di lavoro in grado di attivare senso di appartenenza.

Strategy & Approach

Decodificare i momenti iconici in cui le persone entrano in contatto con i brand di Bacardi ci ha permesso di individuare anche cosa rappresentassero per i consumatori.
Sono quelli che abbiamo chiamato “living moments” reinterpretati nella nuova sede in aree tematiche, al servizio di un ufficio: Home, Clubar e Distillery.

Final experience

Un luogo fortemente identitario che rappresenta la varietà dei suoi brand in tre momenti fondamentali della vita: la famiglia, la convivialità e l’heritage.
Un luogo che nel suo insieme racconta l’identità di Bacardi e che diventa anche una vetrina delle sue migliori etichette.

(en)

Challenge

What is Bacardi in people’s lives? Is there a way to reach the company’s employees with the same power of identity?
Our challenge was to solve this query by designing a work space capable of activating the sense of belonging.

Strategy & Approach

Decoding the iconic moments in which people get in touch with the Bacardi brands enabled us to identify their meaning for the consumers.
We named them the “Living Moments”, translating them in three thematic areas of the new headquarters office space: Home, Clubar and Distillery.

Final experience

A place of strong identity that presents a variety of its brands in three fundamental moments of life: family, conviviality and heritage.
A place that, as a whole, narrates the identity of Bacardi and is also a showcase of its best labels.

Glam e Business nei nuovi uffici del grattacielo di Piazza Diaz

Sentire il polso di una delle più vibranti città del mondo e stare più vicini ai clienti, ai consumatori e ai giovani talenti.
Queste le ragioni che guidano Bacardi ad aprire la nuova sede a Milano. I nuovi uffici al quattordicesimo piano del grattacielo di Piazza Diaz, proprio sotto la leggendaria Terrazza Martini, accolgono i reparti vendite e marketing dell’azienda.

Home, sentirsi a casa

Un ambiente open space fatto di spazi personali tutti customizzabili, con lavagne magnetiche in vetro per rendere il lavoro più produttivo e anche più divertente, tinte calde e tanto verde per un’atmosfera accogliente. Quando entri a far parte di Bacardi, entri a far parte di una famiglia”, recita appunto lo slogan aziendale.
L’aria Home è uno spazio dove sentirsi a casa e allo stesso tempo entrare in sintonia con il DNA dell’azienda. Grazie anche ad una parete digitale, che proietta informazioni business e messaggi social del Brand.

Clubar, un omaggio alla mixology milanese e italiana

Lo spazio Clubar si ispira alla cocktail culture milanese, dedicato ai momenti di relax e convivialità. Un luogo di incontro, ma anche uno spazio espositivo, con molti differenti marchi ed etichette di Bacardi che popolano le mensole del bar.
Il richiamo al Brand è costante e forte, presente nei minimi dettagli d’arredo. Come la grafica delle colonne del bar che si ispira al motivo delle piastrelle della storica fabbrica a Puerto Rico.

Distillery, distillare nuove idee e riscoprire le origini

Mattoni rossi e tubi a vista, appeal tecnico e connoisseur, arredi che rievocano la storia di Bacardi: l’area Distillery è infatti la massima espressione del Brand, concepita per assaporarne l’essenza. Una sala riunioni per favorire lo scambio di idee, brainstorm, ma anche brand(i)scovery.
Le pareti diventano strumenti per riscoprire le origini e i momenti più importanti della storia di Bacardi. Raccontando la fama dei brand più consolidati, Grey Goose e BombaySapphire, ma regalando anche i 15 minuti di celebrità ai brand emergenti, quali St-Germain, Leblon, Aberfeldy, Aultmore, Santa Teresa 1796, per citarne alcuni.

(en)

Glam and Business in the new offices of the skyscraper in Piazza Diaz

To feel the pulse of one of the world’s most vibrant cities and be closer to clients, consumers and young talents.
These are the reasons that guide Bacardi to open a headquarters in Milan. The new offices on the fourteenth floor of the skyscraper in Piazza Diaz, right under the legendary Terrazza Martini, host the company’s sales and marketing departments.

Feel yourself at Home

An area of open space made of personal areas, all customizable, with magnetic glass boards to enhance productivity as well as fun; warm colors and plenty of green for a cozy atmosphere. “When you join Bacardi, you join the family”, goes the company’s slogan.
Indeed, the Home area is the space where you can feel yourself at home and, at the same time, in harmony with the Bacardi’s DNA. That’s also thanks to the digital wall, which projects the Brand’s business information and social messages.

Clubar, a homage to the Milanese and Italian mixology

Inspired to the Milanese cocktail culture, the Clubar space is dedicated to moments of relax and conviviality. A place of encounter, but also a display area, with many different Bacardi brands and labels that populate the shelves of the bar.
The call of Bacardi is constant and strong, present in the smallest furnishing details. Like the print pattern on the bar’s pillars, inspired by the tile motif of the historical factory in Puerto Rico.

Distillery, distilling new ideas and rediscovering the origins

Red bricks and exposed pipes, tech and connoisseur appeal, and furnishings that evoke the history of Bacardi. The Distillery area is, in fact, the utmost expression of the Brand, designed to taste its essence.
A meeting room that favors the exchange of ideas – a brainstorm, but also a brand discovery, where the walls become a tool that helps restore the origins of Bacardi as well as highlights of its history. Not only they tell the fame of the most consolidated brands, such as Grey Goose and Bombay Sapphire, but also offer 15 minutes of celebrity to the emerging labels, such as St-Germain, Leblon, Aberfeldy, Aultmore, Santa Teresa 1796, to name just a few.

“Decodificare i momenti iconici in cui le persone entrano in contatto con gli oltre 200 brand di Bacardi ci ha permesso di individuare anche cosa questi rappresentassero per i consumatori. Li abbiamo chiamati “Living Moments”, reinterpretati nella nuova sede in aree fisiche tematiche, al servizio di un ufficio” – Michele Pini, Team Leader e Associate de Il Prisma Destination. (en) “Decoding the iconic moments in which people get in touch with over 200 brands of Bacardi enabled us to identify what these brands meant for the consumers. We named them the “Living Moments”, translating them into thematic physical office spaces of the new headquarters” – Michele Pini, Team Leader and Associate of Il Prisma BU Destination.

Related

Bacardi

Client
Bacardi
Typology
Office
Experience Center
Location
Milan, Italy
Year
2019

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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