IHG Hotel

IHG Hotel

Client
IHG group
Typology
Hospitality
Food & Beverage
Location
Paris, France
Year

The Challenge

Trasformare la lobby in un collettore di valori del brand, adatto ad accogliere al meglio la vasta clientela nazionale e internazionale.

Strategy and approach

Analisi dei flussi e delle dinamiche sociologiche dell’area, per progettare interventi efficaci e adattare le abitudini comportamentali al business model del Gruppo InterContinental Hotels.

Final Experience

Il profondo rinnovamento della lounge ha trasformato l’area da passaggio a destinazione – per il ristoro, il relax, il networking.

(en)

The Challenge

Transforming the lobby into the brand’s gallery of values, suitable for welcoming a vast national and international clientele.

Strategy and approach

Analysis of the flows and sociological dynamics of the area, required in planning an efficient intervention and useful when adapting behavioural habits to the InterContinental Hotels group’s business model.

Final Experience

A profound renovation of the lounge, transforms the area from a passageway into a destination - for refreshments, relaxing and networking.

discover more

Nella poetica Marne la Vallée, isola immaginaria a est di Parigi delimitata da un esagono di vie principali, si posiziona l’esclusivo hotel del Gruppo InterContinental Hotels. Situato sul Boulevard du Levant, l’albergo si trova in un nucleo strategico, punto mediano tra la città e Disneyland Paris.

Il ciclo di riconversione della lobby ha investito tanto la dimensione interna quanto quella esterna: da un lato valorizzando l’esperienza di chi la vive, ogni giorno o per poche ore, dall’altro avviando un’inedita relazione con la realtà intorno. Una rinascita locale ma pensata per coinvolgere nel profondo il quartiere – e per questo contemporanea.

Un’area rinnovata, che ha da subito innescato un rapporto virtuoso con il quartiere che la circonda. Un rifugio alternativo alla realtà urbana il più aperta possibile a famiglie, turisti, businessmen. Un risultato da ammirare.

(en)

In the poetic Marne la Vallèe, an imaginary island to the right of Paris, circumscribed by a hexagon of main roads, stands the exclusive hotel of the InterContinental Hotels group. Situated on the Boulevard du Levant, the hotel can be found in a strategic nucleus, at a point equidistant from Paris and Disneyland Paris.

The cycle of reconversion of the lobby has hit its interior as well as its exterior shell: on one hand it has added value to the everyday experience, and on the other it sparked a new and original relationship with its surroundings. Even though it’s a local rebirth it is designed to deeply involve the neighbourhood – which makes it very contemporary.

A renovated area, that has from day one invested in an honest relationship with its surrounding neighbourhood. An alternative refuge from everyday reality, as open as possible to families, tourists and businessmen. An admirable result.





Related

IHG Hotel

Client
IHG group
Typology
Hospitality
Food & Beverage
Location
Paris, France
Year

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

This is some text inside of a div block.
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