PHYD

PHYD

Client
The Adecco Group
Typology
Experience Center
Location
Milan, Italy
Year
2020
"Il Prisma probabilmente è stato il miglior partner che abbiamo avuto per realizzare questo spazio al meglio"
Manlio Ciralli, CEO PHYD e Chief Sales, Brand & Innovation Officer The Adecco Group Italia

"Essere riusciti a costruire una casa, uno spazio fisico dà concretezza reale a un sogno che fino ad oggi siamo riusciti a vivere prevalentemente nel cloud della piattaforma digitale"
Andrea Malacrida, Founder PHYD e Country Manager The Adecco Group Italia

(en)

"Il Prisma was probably the best partner we could have had, in order to implement this space in the best possible way"
Manlio Ciralli, CEO PHYD and Chief Sales, Brand & Innovation Officer The Adecco Group Italia

"Having been able to build a home, a physical space, gives real concreteness to a dream that until today we have been living mainly in the cloud of the digital platform"
Andrea Malacrida, Founder PHYD and Country Manager The Adecco Group Italia

Uno spazio phygital per la crescita professionale permanente – nel cuore culturale milanese

PHYD, la digital venture di The Adecco Group nata con la collaborazione tecnologica di Microsoft, che combina una piattaforma digitale e uno spazio fisico, ha l’obiettivo di migliorare il capitale umano e valorizzarlo nel tempo. Si è rivolta al team de Il Prisma per creare un luogo phygital, in grado di mettere al centro le persone per renderle più competitive e a prova di futuro. Il risultato finale è uno spazio – situato all’interno di un edificio su due livelli in via Tortona 31, a Milano – allo stesso tempo fisico e digitale, primo e unico in Italia, dove allenare il proprio talento e accrescere le proprie potenzialità.

Radicato nel mondo fisico, pervaso dall’intelligenza artificiale

Pensato come la naturale evoluzione della piattaforma Phyd.com, PHYD è strutturato in un percorso gamificato, in modo da aumentare l’ingaggio e l’esperienza dell’utente. Un’intelligenza artificiale pervasiva invade gli spazi fisici generando un ambiente in realtà alternata dedicato alla crescita professionale e all’apprendimento continuo. Superfici di lamiera traforata, rame, cemento e policarbonato radicano l’esperienza nel mondo fisico, mentre il layer digitale ingaggia gli utenti, aumentando l’esperienza con dinamiche di self-quantification, premi e connessioni umane.

Un percorso esperienziale per costruire il miglior futuro possibile

Chiamato The Greatest Adventure. You, il concept progettuale si ispira all’Alternate Reality Game e si sviluppa in un percorso esperienziale articolato in quattro momenti-aree: Start PHYD, Training, Connection e Food.

L’ingresso Edge è il limbo immersivo che segna il passaggio dal mondo fisico esterno a quello phygital di PHYD; un luogo impattante che, attraverso effetti di luce e sonori comunica al visitatore-player che cos’è PHYD e amplifica l’esperienza immersiva.

L’area training ospita 5 spazi, Capsule, dedicate alla fruizione individuale di contenuti ed esperienze eterogenee, dove l’utente si relaziona con PHYD attraverso la tecnologia (autointervista, autoritratto professionale, assessment in 3D con visori a 360 gradi); mentre Forge è inteso come luogo dove attivare networking, condivisione, confronto, apprendimento e formazione verticale per piccoli gruppi.

Arena è lo spazio dedicato alla connessione e ospita corsi, workshop, talk ed eventi. È adiacente al Restaurant&Cafè, dal quale si diffonde la cultura del nutrimento.


(en)

A phygital space for life-long professional growth – in the cultural heart of Milan

PHYD, the digital venture of The Adecco Group born from the technological collaboration with Microsoft, which combines a digital platform and a physical space, aims to improve the human capital and showcase it over time. The company turned to Il Prisma team in order to create a phygital place that would focus on people, in order to make them more competitive and future-proof. The final result is a space – located inside a two-story building in Via Tortona 31, Milan – digital and physical alike, first and only in Italy, where you can train your talents and enhance your potential.

Rooted in the physical world, pervaded by artificial intelligence

Conceived as the natural evolution of the Phyd.com platform, PHYD is structured into a gamified journey, in order to increase the engagement and user experience. A pervasive artificial intelligence invades physical spaces, generating an alternate reality environment dedicated to professional growth and continuous learning. Perforated sheet metal surfaces, copper, concrete and polycarbonate, they all root the experience in the physical world, while the digital layer engages users and enhances the experience with dynamics of self-quantification, rewards and human connections.

An experiential journey for building the best possible future

Called The Greatest Adventure. You, the design concept is inspired by alternate reality games and develops into an experiential journey that is divided in four moments-areas: Start PHYD, Training, Connection and Food.

The entrance, Edge, is the immersive Limbo that marks the transition from the external physical world to the phygital world of PHYD; through light and sound effects, this impactful place communicates to the visitor-player what PHYD is and amplifies the immersive experience.

The training area hosts 5 spaces, Capsules, dedicated to individual use of heterogeneous contents and experiences, where the user relates to PHYD through technology (self-interview, professional self-portrait, 3D assessment with 360-degree glasses); while Forge is designed as a place for activating networking, sharing, dialogue, learning as well as vertical training for small groups.

Arena is the space dedicated to connectivity and hosts courses, workshops, talks and events. It is adjacent to the Restaurant&Cafè, from which the nutrition culture spreads.


Related

PHYD

Client
The Adecco Group
Typology
Experience Center
Location
Milan, Italy
Year
2020

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

This is some text inside of a div block.
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