SVOLTA

SVOLTA

Client
Q8 Italia
Typology
Food & Beverage
Location
Italy
Year
2021
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Verso un futuro più connesso e verde

Rivoluzionare il concetto di negozio presso le stazioni di servizio Q8 per renderlo un vero e proprio negozio di prossimità. È stata questa la sfida che il team della divisione ‘Destination’ de Il Prisma ha affrontato nel progetto di concept e brand design per la catena retail “Svolta” di Kuwait Petrolium Italia (Q8). Grazie alla digitalizzazione e alla sostenibilità, il nuovo format segna nel mondo delle stazioni di servizio un importante cambio di direzione verso un futuro più connesso e verde.

L’innovativa oasi urbana dove la sosta si trasforma in tempo di valore

La progettazione dei nuovi concept store mette al centro la persona e le sue svariate necessità per creare uno spazio capace di offrire un’esperienza di efficienza e di piacevole scoperta. Ispirato alla metafora di Urban Oasis, il concept design coniuga infatti lo spirito urbano, inteso come soluzioni intelligenti e salva-tempo – grazie anche al layer digitale che permette ai viaggiatori di accedere al mondo Q8 e alle offerte dei partner – con le atmosfere di oasi di relax e benessere.

L’obiettivo è trasformare lo spazio in un luogo moderno e piacevole dove rigenerarsi e concedersi un momento di pausa. Da qui l’idea e la scelta di utilizzare nell’arredamento materiali naturali e sostenibili, come il conclad ecocompatibile, il trucciolare di pioppo ecologico prodotto in Italia e il PVC 100% riciclabile, che contribuiscono a creare un’atmosfera più calda e “casalinga”. Il risultato è uno spazio innovativo, digitale e al contempo accogliente, in grado di restituire ai viaggiatori un tempo di valore – grazie anche alla vendita di prodotti e servizi che vanno oltre cibo e bevande da asporto, includendo una vasta gamma di articoli per la cura dell’auto e della moto, per la casa e per gli animali.

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Towards a more connected and greener future

Revolutionize the concept of a shop at the Q8 service stations in order to turn it into a real proximity store. This was the challenge that the team of the 'Destination' business unit of Il Prisma faced in the concept and brand design project for the ‘Svolta’ retail chain of Kuwait Petrolium Italia (Q8). Thanks to digitization and sustainability, the new format marks in the world of service stations an important change of direction towards a more connected and greener future.

Innovative urban oasis where the stop transforms into time of value

The new concept stores ‘Svolta’ are designed with customer-centric approach to create a space that would provide travelers the experience of efficiency and attractive discoveries. Inspired by the metaphor of Urban Oasis, the concept design, in fact, combines the urban attitude intended as clever and time-saving solutions – also due to the digital layer that allows travelers to access the Q8 world, alongside with the partners’ offers – with the atmosphere of oasis steeped in relaxation and wellbeing.

The goal is to transform the space into a modern and pleasant place where one can revive her/himself and enjoy a moment of pause. Hence the idea and the choice of using natural and sustainable materials in the furniture – materials such as eco-friendly conclad, ecological poplar chipboard made in Italy, and 100% recyclable PVC – which contribute to creating a warmer and “homely” atmosphere. The result is an innovative space, digital and cozy alike, which provides travelers a time of value – also due to the range of products and services that go beyond take-away food and drinks and include a wide choice of car and motorcycle care items, household products and animal care.

Related

SVOLTA

Client
Q8 Italia
Typology
Food & Beverage
Location
Italy
Year
2021

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.